Navigating New Horizons: QCCU's Journey at Thammasat Undergraduate Business Challenge
QCCU’s Rohan Atal, Amy Zhu, Cora Usurelu, Michael Zhang
A Cultural Odyssey:
The TUBC competition offered more than just the thrill of business strategy. It provided an immersive cultural experience through a variety of exciting excursions. From the ancient art of Muay Thai to the serenity of visiting a Thai temple, the team had the opportunity to witness firsthand the diverse facets of Thai culture.
In the bustling heart of Bangkok, the Queen's Case Competition Union (QCCU) set out on an exhilarating mission, to crack a case about an innovative investment and holding company, Vision Ventures Co. Founded in 2021, Vision Ventures encompasses a diverse portfolio of Thai businesses, from retail glasses sales to wholesale distribution of frames and lenses, all the way to their online glasses store. The QCCU team, consisting of Rohan Atal, Cora Usurelu, Michael Zhang, and Amy Zhu, embarked on a thrilling adventure to help one of Vision Ventures' subsidiaries, Better Vision, uncover the path to rapid growth.
Peering into Better Vision's Future:
Better Vision, a subsidiary of Vision Ventures, stood at the crossroads of expansion, and the QCCU team was determined to light the way. Their mission was to delve deep into growth opportunities, exploring burgeoning markets, identifying untapped customer segments, and crafting intricate implementation plans that revealed precisely where to target future consumers with products tailored to meet their specific needs.
As the team navigated the intricacies of the Thai business landscape, they not only gained valuable insights into the world of commerce but also immersed themselves in the rich tapestry of Thai culture and the way business is conducted in this fascinating country.
Attached below, you’ll find a glimpse of some of the types of slides included in their final recommendation.
Culinary Magic Unveiled:
One of the most remarkable experiences came in the form of a Thai cooking class at The Food School Bangkok. A world where every dish is a masterpiece waiting to be created, this class was a delightful journey through the flavors, techniques, and culinary creativity that define Thai cuisine.
Guided by a local Thai chef, the QCCU team had the privilege of using local Thai crab to craft a papaya dish from northeastern Thailand. This hands-on culinary adventure not only tantalized their taste buds but also enriched their understanding of the intricate flavors and techniques that shape Thai cuisine.
QCCU's journey at the TUBC Vision Ventures Challenge was much more than a competition; it was an exploration of business opportunities, a deep dive into Thai culture, and a delectable culinary experience. Through this adventure, the team not only brought valuable insights to Vision Ventures but also returned with a treasure trove of knowledge, experiences, and cultural appreciation that will undoubtedly shape their future endeavors.
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